You have been hired as an outside consultant for a large durable medical equipment and medical supply company. The company specializes in a wide...

Provide report that describes and critically analyzes at least 5 contemporary best practices to improve customer loyalty in a health care organization.

Discuss the (multiple) benefits that loyal, repeat customers offer to health care organizations.

Develop and defend at least 4 recommendations for the medical supply company based on your research on how to improve customer loyalty. Include a brief overview of how each recommendation would be implemented at the company.

Develop an initial training plan for the company relative to 1 recommendation, explaining expected results in terms of staff and customer outcomes.