You will be required to write a "Marketing in Action" paper that is a minimum of 9-full-pages, double spaced—this number DOES NOT include your Cover page and your Reference (or Works Cited) page. The

You will be required to write a "Marketing  in Action" paper that is a minimum of 9-full-pages, double spaced—this number DOES NOT include your Cover page and your Reference (or Works Cited) page.

The purpose of this paper is  two-fold: (1) to analyze the Marketing Mix of three companies that you enjoy doing business with and (2) to analyze and critique, from a marketing standpoint: (a) the website of your favorite college (other than Richland College) or university and (b) the websites of TWO your favorite non-profit organizations.