You will prepare and submit a term paper on Factors Influencing the Consumption of Health Supplement Products among Those Concerned with Slimness. Your paper should be a minimum of 1500 words in lengt

You will prepare and submit a term paper on Factors Influencing the Consumption of Health Supplement Products among Those Concerned with Slimness. Your paper should be a minimum of 1500 words in length. Modern Thai society has acquired food habits that are typical of the fast-paced modern lifestyles of many developed countries.

A considerable amount of attention is focused on what root causes underlie the type of peculiar behavior among an increasing number of Thais, both young and old, to purchase and use costlier health supplement products. why do they behave in this manner. how do they get hooked on these products. in which context, when and where do they find them to be necessary for addition to their daily intake of meals. and who are these consumers, i.e. consumer typology? In other words what theoretical constructs and empirical evidence would be required to build up the contingency model for the study of this behavioral tendency among Thais, including their socio-economic and cultural backdrop? (Roitner-Schobesberger, Darnhofer, Somsook and Vogl, 2008).

The primacy and immediacy of modern lifestyles in the developed world in particular and the developing world, in general, are basically determined by a series of endogenous and exogenous factors. Thai society has not been an exception to this rule. Among endogenous factors attitudes and family life occupy a very important place while exogenous factors include social, economic and cultural transformation. Thai society as it is with intricate social, economic and cultural interlinks acquires a modern dimension in food habits and health consciousness among an ever-rising influential middle class. It’s against this backdrop that the current study would focus attention on the primacy and immediacy of lifestyles and associated concerns about health. The psychological dimension of the study would focus on the attitudinal perspectives of Thais nowadays on the need to look healthy. Healthy lifestyles are not necessarily determined through a priori behavioral patterns (www.austrafde.gov.au).