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You will prepare and submit a term paper on Sears Rebranding and Marketing Strategy. Your paper should be a minimum of 1750 words in length.
You will prepare and submit a term paper on Sears Rebranding and Marketing Strategy. Your paper should be a minimum of 1750 words in length. There are more than 20 large retail stores in America that put in efforts to satisfy a growing demand for quality products. In this regard, it is imperative for any retail store to respond to these drastic changes by constantly refreshing their stocks and employing vigorous advertising campaigns that will appeal to the various target groups.
Sears has not been in touch with consumer requirements over a long period of time. Its reluctance to conform to the demands of consumers has seen the firm undergo losses going into billions of dollars. The composition of the consumer market has changed with the times, and right now the biggest customers of retail markets are the young adults. It is estimated that this particular group contributes either directly or indirectly to 75% of all sales in retail stores. In a population of over 311 million people, this amount of influence cannot be ignored by a serious retailer. Tastes and preferences of the market have had an almost absolute change over the past decade. There have immerged technologies that have appealed to the consumer base, changing the entire consumer patterns. The importance to respond to these changes in consumer needs in a timely manner cannot be stated enough.
Sears seeks to provide quality solutions to the diverse consumer needs by stocking products that form the heart of what the consumer requires with the aim of satisfying demand. The company has a desire to create awareness among all demographics on the quality of products and services it wants to offer through undertaking consumer surveys to better understand the market trends. The company shall also use vigorous advertising in efforts to rebrand and resell its image in the market.
In light of sales, Sears seeks to maximize unit sales in order to maximize revenues. .The company will employ several methods of drawing customers to its stores such as promotions on selected products on sale at the stores. .
