You will prepare and submit a term paper on The Importance of Marketing Department in Telecommunication Business. Your paper should be a minimum of 3250 words in length.

You will prepare and submit a term paper on The Importance of Marketing Department in Telecommunication Business. Your paper should be a minimum of 3250 words in length. Analysis of the key factors of a successful marketing plan will be part of the study. The report will try to understand potentiality of target market from the view point of product centric segmentation. Finally the study will try to prove the importance of marketing department to create a successful business strategy.Marketing Department.Every organization needs a well designed marketing department to create brand equity among customers. Strategic marketing works as a deciding force for a company to survive in hyper competitive business environment. Marketing works as a promotional and distribution tool for company. Marketing strategy differs according to the nature of product. Marketing department of any company focuses on four things to create a successful offering which can be classified as 1-Product (manufacturing product, maintaining the quality standard of product, optimum utilization of resources during production process), 2- Price (deciding the price of the product in accordance with the demand among customers, setting high price or low price for the product is an important part of pricing strategy), 3-Place (designing distribution network for the product. Company creates distribution network to expand the reach of the product.