You will prepare and submit a term paper on Theories and Practices of Public Relations. Your paper should be a minimum of 2750 words in length.

You will prepare and submit a term paper on Theories and Practices of Public Relations. Your paper should be a minimum of 2750 words in length. The process of public relations involves planning in order to develop relevant information that will be successfully be received by the target audience. Writing in public relations is an important aspect and the success of any form of public relations campaign depends on the writing skills of the writer. The information has to be researched well, organized in a logical format so that the intended information is delivered effectively. Good public relation writing is important in ensuring relevant and correct information is communicated. Public relations is planned communication (Mahoney, 2008)

1.0 INTRODUCTION

Public relation is the practice related to the management of communication between the public and an organization (Zhao, 1999). It is the planned effort of establishing a mutual understanding between the public and an organization or an individual (Jovanovich, 1984). Public relation provides an opportunity of exposure of an organization or individual to a target audience. The purpose of this practice is the evaluation of public attitudes, identification of an organization’s policies in relation to the public interest, and also planning of strategies that will earn understanding and acceptance from the public. There are strategies that are used in public relations which include newsletters, press releases, brochures, annual reports, and also social media networks. All these methodologies are used in communicating to a target audience and the success is based on how well it is done.

Public relation is a planned communication that involves research of relevant information, organization of the information in a clear format, and the delivery to the target audience. The public relations practitioner has to identify the target audience and establish the form of information delivery that the audience will best understand. The written word is an important aspect of public relations that helps to communicate information to the public. The success of any public relation writing is in the writing skills of the writer and thus it is important to have good writing skills so as to deliver the information effectively (L'Etang, 2007).