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QUESTION

You work for a medium-sized travel agency in a small suburb of a larger city. Your manager asks you to do some market research and determine a niche for your agency to branch out in. Your find a large

You work for a medium-sized travel agency in a small suburb of a larger city. Your manager asks you to do some market research and determine a niche for your agency to branch out in. Your find a large share of your clients, at least the ones spending lots of money, are older, some are retired. They also tend to be well-educated. They seem to enjoy going to destinations which have a lot of history or well-known sites. Brainstorm some possible niche ideas and report them to your instructor using the area below.

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