You work for Don's Dictionaries , a traditional business that publishes hard copy dictionaries in several common languages, including English,...

You work for Don's Dictionaries, a traditional business that publishes hard copy dictionaries in several common languages, including English, Spanish, French, Japanese, and Italian. In the innovative economy, Don's Dictionaries is struggling to stay competitive and must make some changes in order to expand their target market. The company has decided one way to expand is to publish dictionaries for individuals who speak, or are interested in speaking, less common languages, such as Akan from Ghana and Quechua from Peru. These dictionaries will be marketed to immigrants and travelers. The company is open to all suggestions and is looking for a cost effective and time efficient way to produce and market the dictionaries.

• Develop two innovative ways to approach this task.
• Consider and discuss the issues that may arise with the implementation of your innovative solutions.