You work for LL Company, which manufactures high-end optical scopes for hunting rifles.

You work for LL Company, which manufactures high-end optical scopes for hunting rifles. LL Company has been the market leader for the past 20 years and has decided to diversify by applying its technology to develop a top-quality binocular. You have been named project manager for this undertaking. In an essay of two pages or more, briefly describe some sociocultural issues that might slow the project's progress. Relevant sociocultural concerns include problems with leadership, problem solving, teamwork, negotiation, politics, and customer expectations. Briefly articulate ways you can address those issues.