Your Assignment First, read/watch the following: Inside Uber’s Aggressive, Unrestrained Workplace Culture Why Uber Has Been Forced to U-Turn Uber: A History of Controversies Next, based on wha

Your Assignment

First, read/watch the following:

Inside Uber’s Aggressive, Unrestrained Workplace Culture

Why Uber Has Been Forced to U-Turn

Uber: A History of Controversies

Next, based on what you read/watched, answer the following questions:

How would you describe Uber's culture under Travis Kalanick? Identify two prominent dimensions and explain your answer, providing examples.

Explain the difference between a strong and weak culture.

As we saw with Zappos, a strong culture can be a powerful source of competitive advantage. Strong cultures can increase productivity, quality, morale, innovation, etc. But, other things being equal, does a strong culture always produce the best organizational performance? Explain. Hint: Did Uber (under Kalanick) have a strong culture?

Click on the "Submit Assignment" button to submit your response as a text entry or file upload. While concise answers are encouraged, provide enough of an explanation to demonstrate your mastery of the topic (200–400 words in total should be adequate). Please number your answer to each question.