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Your assignment is to prepare and submit a paper on business plan for shenzhen health care.
Your assignment is to prepare and submit a paper on business plan for shenzhen health care. The market will be segmented according to customers’ base analysis. Shenzhen Health Care will focus on the rich and working people in Shenzhen as its potential customers. Customer base analysis mainly refers to the tastes & preferences and buying behavior of consumers. Shenzhen is an important city as it is situated between the Chinese Mainland and Hong Kong. It is one of the most important cities for trade and business that has led to economic development. Per capita income of people residing in Shenzhen is high and they are expected to be able to pay for their health care services. Another group of target consumer will be the people having their occupation in Shenzhen. Most of the working people from Hong Kong are rich and they will also be able to afford health screening services by Shenzhen Health Care. Strategic Group (Key Competitors) Analysis based on the 7P analysis
In the services sector, there 7 P’s of marketing instead of the 4 Ps. These 7 P’s include price, place, product (services), promotion, process, physical evidence, and people. The key competitors of health care services in Shenzhen focus on these 7 P’s to formulate their set of strategies.
The major competitors of Shenzhen Health Care follow the latest market trends to plan their strategies. Most of the competitors are providing the same types of health care services according to the market needs to compete with each other. However, there are also many specialized health screening centers that provide specific services like cardiologist tests. All the competitors are aware of the economic conditions of Shenzhen people and hence, they are present in the prominent areas charging standard prices for health services. .
