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Your assignment is to prepare and submit a paper on comparing qualitative research designs.
Your assignment is to prepare and submit a paper on comparing qualitative research designs. The first, participant observation, is the process of watching but not directly interacting, and taking notes in a manner that allows for results to be inputted into a database for further analysis. In-depth interviews are one-on-one interviews that occur more in the medical research areas when obtaining sensitive personal data. Focus groups provide a method of obtaining information on cultural aspects, including subgroups such as women-only (Carlburg, 2012. Rovai & Baker, 2013).
Type of question the design would answer: The purpose of this study was to analyze how a corporation could gather customer knowledge information through its social media sources and from observing consumers in a live setting, recording how the coffee shop was used, other than just buying coffee (Alton & Banerjee, 2013). This was a combination of case study review and ethnography, using the Internet to gather online interactions in social media, compiling all the data, analyzing it, and providing returns that would add to the company’s customer knowledge management (CKM) (Nordhielm & Dapena-Baron, 2013).
Type of problem the design would address: The problem that the design would solve was to create an infrastructure, such as a specific database, that would convert the different source types of data into a format for advanced analysis, with reliable informative returns (Alton & Banerjee, 2013. Carlburg, 2011. Rowe, 2013)
Sample size and selection: In this case, four social media services used by Starbucks were the basis for data collection. Aside from specific final data (postings), there were also 25 random samples added into the mix. Each posting represents a “person” and is comprised of 2oo micro-posts from Twitter, 200 Facebook posts, 200 tips in Foursquare, and 200 discussion threads from My Starbucks Idea forum equaling 825 entries (Rowe, 2013. Marshall, Cardon, Poddar, & Fontenot, 2013).
