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Your assignment is to prepare and submit a paper on the success of samsungs strategy.
Your assignment is to prepare and submit a paper on the success of samsungs strategy. Response Strategy Samsung has a clearly defined and well-thought strategy working underneath the operations that are carried out regularly. Samsung’s note is a living example of how Samsung identifies and accommodates customer’s needs and expectations in its offerings. The Research and Development department of Samsung takes the lead in understanding customer demands and competitors’ current and future acts. The company, in an attempt to deliver differentiation along with a rapid response to the customers’ need for having a drawing and handwriting feature in their smartphones, merged the characteristics of a phone and a tablet and introduced Samsung Note which was highly applauded and accepted. The R & D department found out the need for Asians to have such a device to support their needs with ease. Samsung is spending a lot on the Research and Development area. It has been identified that it is spending 5.7 percent of its revenues on R&D which is 3.3% higher than Apple. This clearly shows Samsung’s aggressive attempt to innovate and avail the first movers’ advantage. The distinct product offerings .of Samsung are abundant in the market today. In the year 2000, Samsung involved itself in producing batteries for digital gadgets. Like any other product of Samsung, the batteries were a hit and in ten years time, it became a well-known supplier of batteries being one of the largest names in the battery manufacturing industry around the globe. In 2001, Samsung moved towards the televisions industry and invested heavily on the innovative flat-panel televisions. It took Samsung 4 years to become a leader in the television manufacturing industry with differentiation on the basis of flat-panel displays. The strategy continued and took shape of flash memory that enabled the existence of i-phone and iPad possible. Hence, this technology gave Samsung a strategic advantage and made it a major supplier for Apple. The strategy to differentiate on innovation and uniqueness of products has led Samsung to be in the list of Apple’s major competitors in the modern world.
