Your assignment is to prepare and submit a paper on ticketmaster merges with live nation.

Your assignment is to prepare and submit a paper on ticketmaster merges with live nation. Ten years ago, the record labels saw a way to increase sales by getting involved with the internet. The goal was to spread the word about music faster than ever before and generate a new outlet for income. This whole idea was based on the customer buying music downloads from the online stores. In order to do that there would have to be encrypted legally authorized music. It was soon to be found out that this was almost an impossible task. It would take many people in full time jobs to manage this, but the damage had already been done. There were then many side businesses built on digital downloads which eroded not only the internet but previous business as well (Waddell, 2009).

The idea, then, became consolidation. It was determined that if they consolidated more of the companies it would help them gain in the competition for customers. They were now faced with plunging record and music sales of all kinds. Merging these companies meant becoming more diversified and taking on more than the sale of music. They began to diversify and include management, merchandising, agencies and promotion and all were driven by the economy and the sales of music as the time. However, the decline in music sales continued and many of the large companies as well as some of the mergers were eliminated from the business. Some of those eliminated were companies like Tower Records and Circuit City.