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Your assignment is to prepare and submit a paper on toyota new zealand. Goal: The Company’s mission in New Zealand is to deliver outstanding automobile products and services to the local population an
Your assignment is to prepare and submit a paper on toyota new zealand. Goal: The Company’s mission in New Zealand is to deliver outstanding automobile products and services to the local population and enrich the community, partners, and the environment. This goal has been significant in ensuring that the company remains focused even in turbulent times. Therefore, even after the entry of the competitors in the market, the company remain true to its goal, an aspect that attracted customer loyalty towards the products and services that are provided by the firm.
Strategies: The Company’s main strategy in New Zealand is to drive significant change across the business and to ensure a sustainable growth in the country. This is through providing high-quality products that meet the tastes and preferences of the target market without compromising other important aspects such as the environment. The company has so far been able to achieve this strategy through participating in corporate social responsibility.
New Zealand has one of the stable economies in the world. However, the country was affected by the global economic crisis. This increased the inflation rate, thereby affecting the consumption behavior of the customers. This had an impact on the overall performance of Toyota New Zealand but the strong financial position of the company enabled this subsidiary to overcome these tough times. This is because the company has diversified its operations to different markets across the world, an aspect that reduces the risks and uncertainties associated with concentrating on a single market.
Although the economy is stable, New Zealand exchange rate keeps on fluctuating. This has a major impact on Toyota New Zealand especially due to the fact that it outsources some of the car parts from different parts of the world (Liker & Meier, 2006). The exchange rate affects the overall costs of the products and services. .
