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Your assignment is to prepare and submit a paper on what makes wynn resorts competitive business in the gambling industry.
Your assignment is to prepare and submit a paper on what makes wynn resorts competitive business in the gambling industry. Wynn Resorts Limited has endeavored to offer a luxurious destination experience that leaves the customers satisfied and valued through excellent customer service, as well as, state-of-the-heart amenities (Wynn Resorts Limited). The sumptuous experience has enabled the clients to spend hugely on gambling, shopping, dining, and drinking at the Wynn Resorts. Hence, Wynn Resorts targets to utilize the product differentiation strategy to attract as well as maintain customers. In essence, the product differentiation strategy will popularize Wynn Resorts’ brand.
The cross-platform marketing strategy entails presenting critical information about products and services to the target market. The strategy requires firms to utilize various platforms to engage potential clients with their products (Hill 25). The advancement in technology has facilitated harmonious and smooth communication among different players in a particular industry. Wynn Resorts aspires to utilize the cross-platform marketing strategy to penetrate deep in the casino, as well as, non-casino services. The Wynn Resorts will utilize both the traditional and digital marketing platforms to engage a focused communication with the potential clients. In the past, the firms have created awareness of its services in mainstream media such as newspapers, television, billboards, direct mails, magazines, and radio. The cross-marketing strategy targets to complement the database marketing methods, reward systems, loyalty program, and conventional initiatives the firm has employed from the time it started. The international, as well as, domestic marketing executives will facilitate the actualization of the cross-platform marketing strategy.
Firms pursue a business expansion strategy through acquisition, market penetration, diversification, and mergers (Hill 35). Largely, the business expansion strategy depends on government regulation, financial position, and market competition. Wynn Resorts has been pursuing the business expansion strategy at the domestic, as well as, international arenas. .
