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Your client has identified a viable marketing opportunity and has asked you to identify and document changes needed to current operations to take...
Your client has identified a viable marketing opportunity and has asked you to identify and document changes needed to current operations to take advantage of this opportunity.
1)Develop brief that you received from your client, giving background information on their organisation (ANZ) and describing the opportunity (ie develop a scenario)
2) Written a report, showing the criteria you have considered and the changes required in each area
What factors does an organisation need to consider to ensure that organisational changes to service an increased or different customer base include provision for continued quality of service to existing customers? Provide at least five examples.
Your organisation has increase its market by fifty percentage if targeting a new suburb and by introducing deliveries to all customers who spend over $200 in one order. How can they ensure that they will maintain their current standard of service to their current customers and to their new ones? Provide at least three examples.
What resources requirements must be estimated before an organisation enters a new market? Provide at least six examples.
Who are eight of the key stakeholders in any organisation and what information do they need to ensure that proposed changes to current operations will be viable?
Your organisation (ANZ) has decided to enter a new market. Draft a memo to the key stakeholders, describing the new market and show evidence that it is viable in terms of financial estimates, physical requirement and its on the organisation's current markets.
What changes can be needed when an organisation takes advantages of new marketing opportunities?
Your organisation has committed to developing a new product for its existing product. You have been directed to document the changed needed for one of these markets. Draft the memo which you would issue in response.
Outline what codes of practice do. What is the difference between voluntary and mandatory codes if practice? What are three of the objectives of the ADMA codes of practice?
Outline the key types of legislation affecting business operations. Provide at least five examples.
Describe the structure/form that direct marketing can take.
What are the advantages and disadvantages to an organisation of having a broad marketing mix? Provide at least two examples of each.
Against what kind of goals should marketing opportunities be evaluated? Provide at least five examples and briefly describe how they should be structured/qualified
