Your organisation has spent time and money on designing and developing a new product/ service for entry into the market.

Your organisation has spent time and money on designing and developing a new product/ service for entry into the market. The product/ service has been developed as a result of market research which showed that a specific target market would purchase the product/ service once it was produced. Include your market research methods and findings as a part of your answer. Explain what the product/ service is, its benefits and strengths as well as its target market. You might use a real product or service or create one of your own. (300-500 words)

Having produced this new item it is necessary to bring it to the awareness of the buying public. How will you do this? In a report format explain each of the steps that would be taken to plan and carry out a promotional campaign and the specific conditions that would need to be taken into consideration.

Describe the methods you would use to:

• set and communicate promotional goals/ objectives
• examine the situation and decide on a plan of action
• comply with legislation
• allocate roles and responsibilities to individual members of your team
• determine the resources you will require (including team members)
• set appropriate time lines for the campaign
• schedule promotional activities
• describe how you will obtain budget figures and relate actual costs to the budget
• determine the promotional activities that should be planned
• document the key messages of the campaign
• identify and select media vehicles
• set-up relationships/ networks to assist with the promotion
• monitor the promotion
• analyse audience feedback
• assess the effectiveness of planning processes
• evaluate the results of the promotion
• draft conclusions and recommendations on future directions of promotional activities
• communicate the success/ failure of the campaign to those involved

(1,500-2,000 words)

Provide an example or description of a promotional activity/ advertisement you would use to promote the product/ service. If you are producing a print ad then a copy of the ad should be provided. If you are producing a radio ad then the script for the advertisement should be provided. Explain how this promotional activity/ advertisement will appeal to and attract the target audience. (1 page)