Your organisation recently ran a campaign for a new giant Swiss Army Knife. The product has not been selling well.

Your organisation recently ran a campaign for a new giant Swiss Army Knife. The product has not been selling well. You have feedback from your targeted audience which suggests that they were overwhelmed by the sheer amount of information.

Your print advertisement listed these tools which can be found on the Swiss Army Knife:

• nail file/ nail cleaner
• corkscrew
• adjustable pliers with wire crimper and cutter
• removable screwdriver bit adapter
• spring-loaded (locking needle-nose pliers with wire cutter)
• removable screwdriver bit holder
• Phillips head screwdriver
• double-cut wood saw with ruler (inch and cm)
• bike chain rivet setter
• removable Allen wrench
• removable tool for adjusting bike spokes
• universal wrench
• laser pointer with 90 metre range
• metal saw/ metal file
• fine metal file with precision screwdriver
• double-cut wood saw
• cupped cigar cutter with double-honed edges
• watchcase back opening tool
• snap shackle
• telescopic pointer
• compass
• straight edge ruler
• mineral crystal magnifier with precision screwdriver
• spring-less scissors with serrated self-sharpening design
• fish scaler/ hook disgorger/ line guide
• fine fork for watch spring bars
• pin punch
• round needle file
• multipurpose screwdriver
• can opener
• golf club face cleaner
• golf shoe spike wrench
• golf divot repair tool
• tyre tread gauge
• reamer/ awl
• patent locking screwdriver/ cap lifter/ wire stripper
• special key
• toothpick
• tweezers
• adapter
• key ring
• second key ring

What might have gone wrong in the planning process? (50-75 words) How would you improve the print ad? Provide a copy of the ad. (1 page) Explain how it is better. (50-75 words) You can use computer software to create your ad.