Your response should be four (4) pages in length; refer to the "Assignment Format" page for specific format requirements. Part A Explain how the Internet can help a company to achieve a compet

Your response should be four (4) pages in length; refer to the "Assignment Format" page for specific format requirements.

Part A       Explain how the Internet can help a company to achieve a competitive advantage in the marketplace through (1) cost leadership and (2) differentiation. Illustrate each case through an actual example, other than those mentioned in the textbook.

Part B       Pick out an e-business company of your choice. Which type of competitive advantage does it pursue? What factors help this company create superior customer value? Is the strategy sustainable?