. 1) Are attitude scores a good measure of past behaviour or a good predictor of future behaviour?

3 questions of buyer and consumer behaviour, please see details and tables in document.

1) Are attitude scores a good measure of past behaviour or a good predictor of future behaviour? Discuss. 


2) You are the Insights Director for Nestle, chocolate. Margaret, the Senior Category Manager for chocolate is at your door. She has just received a report from your global market research supplier. The data shows that a Nestle brand,