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Complete the attached template to answer 4 questions. Use the provided information, as well as your own research, to assess
Complete the attached template to answer 4 questions. Use the provided information, as well as your own research, to assess
Amazon by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template
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*** *** ******** information as **** ** **** own research ** ****** one *** of the ****** ****** ***** ***** ****** ** ******* ** ********** *** ********* ***** ** *** *** of *** ********* be **** ** develop * *** *********** ********* *** ***** *** *** brand *** ******** ****** *** ********* ******** ** *** **** * assignment ********** ********************** *********** ************************ ******** * ******* ****** ****************** *** the target ********* *** *** ******************* Wide Web usersHow ********** the ******* ***** *** **************** **** ******* and ***** might and/or **** *** ******* *** ** ***** *** customers/users? The ******* ******* *** ***** ******* *** ******* technology *** ******** ****** as the platformWhat ***** grab *** ****************** ********** ****** *** *************** ********* ** their ************ *** ************* information *** *** gender ****** education ********* values etc) *** ** **** **** to ** perceived? ***** ****** **** be attracted ** ***** gamesWhat do these target customers’ ********* ******* ************** *** *** ********* ************** *** ***** segment ****** ******** **** auction site eBay (EBAY);media game-changerNetflix ******* **** Warner Cable (TWX); Apple ****** **** ******* ****** (GOOG) with *** Play Store; *** ***** ******** ******* *********** (QVCB)Amazon *** several *********** ** *** *********** *** ******* *********** segment **** of ***** are ***** and ****** rivals ********* **** Buy Family Dollar ********** ******* ****** Walmart ***** Big **** Delia and SystemacsIn *** *********** and general merchandise segment online *********** includes Alibaba Group ************* ******* Co ************ *** ******* ******** ***** ******* Inc *** ******** *** ***** ********* ******* Amazon ******** **** ******* ** *** world's ******* ********* ********* CDW ** ********** Insight *********** ****** ******* ************* Accenture and ****** Systems among ********** ******* ******** **** *** ***** fit ***** ***** Electronic *** ******* merchandise *********** ***** ** ********* will ********* *** ** making a ****** to use/purchase **** ************** **** ***** brands/companies ***** ********* ******* **** brand ************ ***** ******* **** ***** ** Google ***** *** ******** *** (Unique ******* *************** ** **** ************* ****** **** *** competitors? **** ** *** brand’s USP (Unique ******* ************** sells a ****** ***** ** ***** ********** ** *** ********* ******************** theuniqueability to ****** and *** entirely new ***** of ********** ***** ************** ********** ***** **** existing ************ ** *** *********** ********* of the brand? How ** it ********* **** ***** ********* ************* has not **** *** ******* ** offer ****** ****** ** has also ********* ******** ******** with ********* ******* *** *********** the brand have *** ********** or ******** **** ******** ************** has ******* numbers ** ***** **** credit ***** on file4 Positioning ********* ***** MottoDevelop * *** positioning ********* *** ***** *** the ***** *** ******** ***** is an ******* ** BMW’s positioning ********* and ******* *** *********** ********** *** ***** *** ********** ********* ** ****** cars ******* customers) *** **** ** ************ ********** ******* *** ****** *** is *** ******** ******* ************* *********** ********** ****** *** **** ** be ********* **** customer-centric ******* where ********* can **** *** ******** anything ***************** ****** **** **** **** *** **** *********** *** **** ******
