"Ethics concerns principles of right or wrong conduct.

"Ethics concerns principles of right or wrong conduct. Business ethics is the application of ethical principles and standards to the actions and decisions of business organizations and the conduct of their personnel. Ethical principles in business are not materially different from ethical principles in general." 

Relate these sentences to the behaviors, principles and practices of TOMS as detailed in the case study. Using the statement as your only unit of measure, assess if TOMS is a company that not only promotes ethics but also acts in an ethical fashion. Explain the benchmarks you have used to determine your response.