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QUESTION

(For practice only) Will improving customer service result in higher stock prices for the companies providing the better service?

78

(a) For Company A, is the increase in the satisfaction score from year 1 to year 2 statistically significant? Use α = 0.05.  (Let μ1 = the satisfaction score for year 2 and μ2 = the satisfaction score for year 1.)

H0: μ1 − μ2 ≤ 0

Ha: μ1 − μ2 > 0

p

75.3α

H0: μ ≤ 75.3

Ha: μ > 75.3

p

(c) For Company B, is the increase from year 1 to year 2 statistically significant? Use α = 0.05. (Let μ1 = the satisfaction score for year 2 and μ2 = the satisfaction score for year 1.)

H0: μ1 − μ2 ≤ 0

Ha: μ1 − μ2 > 0

p

(d) When conducting a hypothesis test with the values given for the standard deviation, sample size, and α, how large must the increase from year 1 to year 2 be for it to be statistically significant? (Round your answer to two decimal places.) = ?

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