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//higheredbcs.wiley.com/legacy/college/aaker/0470524618/webcases/case12.

http://higheredbcs.wiley.com/legacy/college/aaker/0470524618/webcases/case12.pdf

CASE 12-2

Smith’s Clothing (A)

This assignment is asking you to design a set of questions so that you can collect data from them in order the answer the research questions ( It does not require you to directly answer them ) 

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