" Week 6" Discussion Questions 1 : MKT 312 - Marketing Communications "Selling A Service" Please respond to the following: Note:

Next, evaluate Zappos' approach to social media, focusing on key elements of the company's social media strategy. Assess the effectiveness of Zappos' online marketing and analyze two (2) or more methods in which the company has incorporated its social media strategy.

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Running head: ZAPPOS’S APPROACH TO SOCIAL MEDIA1 Zappos’s Approach to Social MediaNameUniversity affiliation ZAPPOS’S APPROACH TO SOCIAL MEDIA 2 Zappos’s Approach to Social MediaThe...