//www.businessweek.com/globalbiz/content/jan2010/gb20100129_489420.htm (2 pages) Minimum 3 pages, double-spaced written anylysis based on this...

http://www.businessweek.com/globalbiz/content/jan2010/gb20100129_489420.htm (2 pages)Minimum 3 pages, double-spaced written anylysis based on this marketing article. Demonstrate an understanding of the marketing implications illustrated in the current event. This work follow this format : a) Summary of main pointsb) Identification and analysis of the marketing issuesc) Application of pertinent concepts/theory. Ex: Marketing Mix or SWOT d) Recommendations and conclusione) Bibliography and footnotes referencing sources