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Competitive Advantage
You have learned a lot about strategic planning and the importance of having great communication between departments and sharing information using systems and processes agreed upon by the management team of a company. The ability to plan and communicate is a competency businesses look for when hiring.
To assist you in the development of this competency, you will build a strategic plan for a fictitious or real business during this course. Each week you will study and ‘strategically’ create a piece of the plan. The last week of the course you will put the pieces together to create your strategic plan!
Assignment
Write a 2 page paper where you explain the competitive advantage of a real or imagined business.
In your paper address the following:
- Select an existing business or create one of your own.
- Describe the business in detail.
- Describe the product or service.
- Describe the goals and objectives of the company.
- Finally, elaborate on the company’s strategic plan based on Porter’s Three Generic Strategies. Where do they fit and why?
Note: If you select a real company please provide a link to their web site as a reference in APA format.
Carefully select the business since you will be completing additional assignments for this business in future weeks.
Include a title page and 3-5 references.
