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QUESTION

1. A ______________________ channel is a method or way in which a producer makes aproduct or service

1. A ______________________ channel is a method or way in which a producer makes a

product or service

available to the consumer.

a. Marketing

b. Delivery

c. Distribution

d. Production

2. Which of the following statements is INCORRECT?

a. Marketing people often refer to the location decision as the "4th P" in the

marketing mix.

b. Wholesaling is an indirect channel option.

c. Location is the most important reason for the success of any new business.

d. Franchising is special kind of distribution system,

3. Which of the following statements is INCORRECT?

a. Craft fairs and television home shopping are forms of retailing.

b. Successful entrepreneurs focus on the business-to-consumer distribution

channel.

c. New eyes research will help you evaluate business locations.

d. Distribution is an important factor in your location strategy.

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