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1. Describe two aspects of the Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice should be considered when determining...
1. Describe two aspects of the Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice should be considered when determining and adjusting the marketing mix for a product or service?
2.Describe two aspects of the Australian Marketing Institute Code of Professional Conduct should be considered when determining and adjusting the marketing mix for a product or service?
3.Explain the link between consumer behaviour and the marketing mix?
4.Explain why the product component of the marketing mix is so important.
5.What is the product life cycle?
6.Identify and describe three different pricing strategies that a business could use. Give an example of when a business could use each of the strategies.
7.Explain why comparing the pricing strategies of competitors is beneficial when considering the price component of the marketing mix.
