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1. Executive summaryWrite half a page.Excellent summary of findings and discussion. The key findings and discussion are simplified and concise. Sharp articulation on the important role of consumer ins
1. Executive summary
Write half a page.
Excellent summary of findings and discussion. The key findings and discussion are simplified and concise. Sharp articulation on the important role of consumer insight research as a way to inform subsequent IMC planning stages/campaigns
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2. Evaluation of the findings
Write two pages excluding figures and tables.
Complete analysis of findings. Interpretations of numerical results are completely accurate.
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3. Recommendations and justifications
Write one page.
Excellent discussion of how results could help shape the development of the subsequent marketing communications campaign. Excellent support provided from research on academic and/or industry articles.
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