1. How does SEM strategy differ by country?

1. How does SEM strategy differ by country? Explain using examples to support your thinking.

2. Discuss three to five different SEM strategies that need to be considered when utilizing ISEM. Explain why each strategy is important in ensuring success when marketing internationally. 

Please answer these as two different questions (number each one).

Please include atleast 4 APA cited resources. 

Running head: SEARCH ENGINE MARKETING Search Engine MarketingStudent NameProfessor NameFebruary 1, 2017 1 SEARCH ENGINE MARKETING 2 SEM in Different CountriesSearch Engine Marketing (SEM) is...