1. We know that Centra is selling, but what exactly have its customers been buying? What benefits have they been deriving from its three products? How should Centra segment its market? 2. Does Centr

1. We know that Centra is selling, but what exactly have its customers been buying? What benefits have they been deriving from its three products? How should Centra segment its market?

2. Does Centra need a strategy to tell it which customers to select, or should it fish where the fish are biting? How would you resolve the dispute between Reed and Lesser on how to deploy the telephone-based sales team? Would you expand telesales?