1) What do you consider the two most important issues in business communication today? What solutions would you propose? Give specific examples. 2) Identify an article where the use of social media has had negative consequences in the business world. Brie

1) What do you consider the two most important issues in business communication today? What solutions would you propose? Give specific examples.

2) Identify an article where the use of social media has had negative consequences in the business world. Briefly research and include information on how the company spokesperson might have answered the following questions in follow up to the incident:

What happened?

How did this happen?

What can the company do to prevent this from happening again?