2) Case 2: Dungo Concrete Products: Let me Try Again Mr.Silvino Villena was 36 years old way back in 1969 when he first started manufacturing...

2) Case 2: Dungo Concrete Products: Let me Try Again

Mr.Silvino Villena was 36 years old way back in 1969 when he first started manufacturing concrete products. He made up his mind to operate the business when his friend, a civil engineer, complained about the unavailability of concrete products in the area which are of standard quality.

Those that are locally made do not conform with requirements set by various users. With a $50,000.00 starting capital, Mr. Villena proceed to produce concrete hallow blocks, culverts, decorative blocks, etc. He personally supervised the mixing of the necessary materials for production. Because of good quality control, his products surpassed the requirements of buyers. His sales increased considerably even if his selling prices are a little higher than those of competitors. The firm soon grew to a multi million dollar operation. The number of his employees increased to about a hundred with 5 assigned to administration and the rest either as drivers or labourers. His delivery trucks then numbered to ten . His market covered the entire province of Nueva Ecija. Mr.Villena's success happened right in the eyes of his administrative staff, which since then, has the impression that success is not a hard thing to achieve. It was at this time that Mr. Villena tried his hand on construction business, where he became quite successful. However, he neglected his concrete products business and soon his employees resigned one after the other. After leaving the firm, his production assistant, Mr. Wilfredo Dungo made

attempts to duplicate the feat of his farmer boss in the concrete products manufacturing.

Mr. Dungo was not successful anyway, and he is now in deep thought considering what his next move should be.

WHAT ENTREPRTRENEURIAL TRAITS WOUD YOU SAY IS MISSING IN THE PERSONLAITY OF MR DUNGO? WHY DO YOU THINK SO? (5O Marks)

IN CONTRAST, WHAT WOULD YOU THINK ARE THE DISTINCT DIFFERENECES BETWEEN THE TWO IDENTIFIED PERSONS IN THE CASE? (5O MARKS)