Answered You can hire a professional tutor to get the answer.
QUESTION
28. After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results:...
28. After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and Low CDI. What do these results imply?
A; Low market share and good market potential. Put a lot of money into media at this location.