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4. On Advertising PR a. Defend McKennas argument that advertising is obsolete. What does he mean and do you agree or disagree?
4. On Advertising & PR a. Defend McKennas argument that advertising is obsolete. What does he mean and do you agree or disagree?b. When launching a new brand, we discussed in lecture that it is best to build the brand first with PR, and then sustain it with advertising if necessary. Explain the reasoning by providing support from the readings.c. Lastly, describe the current position of your project company with regards to your closest competitor. What are the three most urgent tactics necessary to strengthen your position in the market? Refer to Trout and Ries Positioning to support your answer.
