402-wk 5 (dis-1)

Guerrilla MarketingPlease respond to the following:

• From the first e-Activity, identify the guerrilla marketing campaign you selected (post a photo if possible), and discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

Advertising and PromotionPlease respond to the following:

• From the second e-Activity, determine the best possible way to use Facebook, Twitter, and other social networking sites to advertise and promote the small business of your choice. Explain your rationale.
• Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget (other than through social media). Provide specific examples to support your response.