7 Discussion 1 Performance   Indicators and MeasuresSuccinctly propose performance   indicators and performance measures for each of the four facets of the   balanced scorecard, referring to thi

7 Discussion 1

Performance   Indicators and Measures

Succinctly propose performance   indicators and performance measures for each of the four facets of the   balanced scorecard, referring to this week's study materials.

This activity reflects step eight   of Kotler's marketing plan format, as presented in Health Care Marketing.

Response   Guidelines

Respond to your fellow learners   according to the Faculty Expectations Response Guidelines. Focus your   comments on the relative strengths or weaknesses of their proposal. Support   your comments with evidence from your texts or other resources.

Resources

• Discussion Participation Scoring Guide.

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7 Discussion 2

Return   on Investment

Analyze the current versus   proposed return on investment (ROI), and examine the feasibility of a loss   leader service line within the context of the entire Vila Health system, as   you understand it. Current ROI is –1 percent on Labor and Delivery.

Response   Guidelines

Respond to your fellow learners   according to the Faculty Expectations Response Guidelines. Do you agree with   their analysis? Why or why not? Be specific, and back up your thoughts with   your texts or other resources.

Resources

• Discussion Participation Scoring Guide.

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Integrating   the Marketing Plan

Post an updated outline of your   proposed marketing plan for St. Anthony Medical Center's Labor and Delivery   service line. Include any relevant revisions or recommendations from the   cost-benefit analysis you conducted in Unit 6. Also, integrate loss leader   feasibility concept into discussion.

Response   Guidelines

Respond to your fellow learners   according to the Faculty Expectations Response Guidelines. Focus on the   big picture: Is there anything missing? Has reviewing this outline caused you   to rethink anything about yours? Be specific in your answers, tying all comments   back to your texts or other resources.

Resources

• Discussion Participation Scoring Guide.

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Dq   4

Preparing   for the Presentation

Construct a PowerPoint   presentation of your proposed marketing plan for St. Anthony Medical Center's   Labor and Delivery service line. Using the technology of your choice   (PowerPoint, Kaltura, a separate audio file, or the like), record a narrated   PowerPoint presentation that includes your assessment, plan, action steps,   cost-benefit analysis, insights, and recommendations.

Note: The presentation should not exceed five minutes.

In addition to the recorded   presentation, include the notes or script of your audio. You may choose to do   this in the form of the completed Notes sections of the PowerPoint   presentation slides, as a script you may have used when you created your   recording, or in the form of a detailed outline. This will serve to clarify   any insufficient or unclear audio.

Response   Guidelines

Respond to your fellow learners   according to the Faculty Expectations Response Guidelines. Focus on the   specifics—was anything unclear? Was there anything that stood out for you as   particularly effective? Remember, your goal here is to help each other construct   the most effective presentation possible.

Note: If you require the use of assistive technology or   alternative communication methods to participate in this activity, please   contact Disability Services to request accommodations.

Resources

• Discussion Participation Scoring Guide.
• Using Kaltura [PDF].
• Disability Services.

Discussion 5

Scorecard   Analysis

Before starting this discussion,   complete your unit readings on balanced scorecards, as introduced in 1992 by   Kaplan and Norton, and updated with lessons learned found in Norton's   article. Then, in your initial post to this discussion, comment on the   following:

• Describe the initial        framework for balanced scorecards as introduced by Kaplan and Norton's        1992 work, "The Balanced Scorecard: Measures that Drive        Performance." You may wish to describe the overall purpose for        using a scorecard, discuss the Kaplan and Norton (1996) figure that        includes four key elements, how they relate to one another, and so        forth.
• Describe what is meant by the        term balanced scorecard. Please provide paraphrasing or a quote        accompanied by an APA-formatted reference from peer-reviewed literature.
• After reading the articles in        this unit, and reviewing Norton's article, "Strategy Execution        Needs a System," what is one new insight that you have gleaned        about balanced scorecards? Possible areas of insight may include: how        balanced scorecards are used, their limitations, their positive        potential for an organization, and so forth.

Please respond in an outline   format and include at least one APA-formatted reference to an outside   peer-reviewed reference to support your insights portion of the response.

Response   Guidelines

Respond to the posts of other   learners according to the Faculty Expectations Response Guidelines. If   possible, respond to one learner who has a perspective, background, or goals   that are similar to yours, and to one learner whose perspective, background,   or goals are different. Responses should be substantive and must include one   peer-reviewed source that aligns with the discussion thread. You may feel   free to add an additional source that is new or provides a completely   different perspective. "I agree" and "Thanks for sharing your   insights" are examples of responses that do not contribute content for   enhanced learning and are not acceptable. The goal is quality, substantive   feedback that demonstrates higher-order critical thinking and evaluation of   peers' initial posts.

Resources

• Discussion Participation Scoring Guide.
• APA Style and Format.
• Capella Library.
• How Do I Find Peer-Reviewed Articles?.
• The Balanced Scorecard: Measures that Drive        Performance.
• Linking the Balanced Scorecard to Strategy.
• Strategy Execution Needs a System.

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Discussion 6

Scorecard   Presentation

Now that you have had an   opportunity to analyze the balanced scorecard, consider how it would apply to   an organization of your choice.

For your initial post to this   discussion, select a health care organization that has readily available data   for the four categories from the Kaplan and Norton's 1996 model. Those   categories are:

• Financial performance        measures.
• Internal business processes.
• Learning and growth.
• Customer satisfaction.

You may wish to select your   employer; however, please do not disclose proprietary data without prior   written consent from your employer. You may wish to review Web sites of   large, global organizations to research case study articles on best practices   for suitable organizations.

Develop a PowerPoint presentation   with 10–12 slides that describes how you would apply a balanced scorecard to   your selected organization. In your PowerPoint presentation, include:

• A brief description of the        organization you selected.
• Your balanced scorecard        analysis of the organization, including how vision and strategy connect        to the four balanced scorecard elements.
• Four recommendations for the        organization.
• Include at least one        APA-formatted in-text citation and accompanying, congruent APA-formatted        reference.

Attach your PowerPoint   presentation in your initial post to this discussion.

Note: You will use the PowerPoint presentation created for this   discussion as part of the Unit 8 assignment. Additionally, you will use the   balanced scorecard you develop for this discussion in the assignments in   Units 8 and 9. Review the instructions and scoring guides for those assignments   for more information about what your balanced scorecard should contain.

Response   Guidelines

Respond to the posts of other   learners according to the Faculty Expectations Response Guidelines. If   possible, respond to the post of a learner to whom no other learners have yet   responded, so all learners receive feedback. In your response, critique the   learner's PowerPoint presentation. What is done well? What could be improved   and how? Provide feedback that the learner can use to improve his or her PowerPoint   presentation.

Resources

• Discussion Participation Scoring Guide.
• APA Style and Format.
• Capella Library.
• Guidelines for Effective PowerPoint Presentations.
• Tutorials: Microsoft Office Software.
• Linking the Balanced Scorecard to Strategy.

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Discussion 7

Scorecard   Presentation to Peers

In your initial post to this   discussion, post the scorecard presentation you created for the assignment in   this unit. Include your recording, PowerPoint presentation, and any other   documents (speaker notes, script, or detailed outline).

Other learners will then have an   opportunity to provide feedback on the presentation you posted. You will be   expected to apply the feedback you receive when making revisions for the last   assignment of the course, which is due in Unit 9.

Response   Guidelines

Respond to the posts other   learners according to the Faculty Expectations Response Guidelines, providing   feedback on the scorecard presentations they posted. If possible, respond to   a learner who has not yet received feedback from a fellow learner so all   learners receive some feedback. Ask questions or make observations. Point to   strengths or indicate possible areas for improvement or clarification.

Note: If you require the use of assistive technology or   alternative communication methods to participate in this activity, please   contact Disability Services to request accommodations.

Resources

• Discussion Participation Scoring Guide.
• Guidelines for Effective PowerPoint Presentations.
• Using Kaltura [PDF].
• Disability Services.