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A national retailer has completed an internal survey on its social media strategy. The key question in the survey is whether the stores managers...
A national retailer has completed an internal survey on its social media strategy......
3. A national retailer has completed an internal survey on its social media strategy. The key question in the survey is whether the stores managers think that the recently-launched social mediastrategy is effective. The following is the output of a statistical analysis of the data: Social Media Strategy is effectiveStore Managers No YesWest Region 15 35Central Region 10 28East Region 45 50 Based on this output, can the retailer conclude that the opinion of the store managers on the whether the recently-launched social media strategy is effective is dependent on which region theybelong to? Use a chi square test and a level of significance of 0.05. (4 points)