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Additional Analysis: Do two additional sets of analysis beyond RFM.
IV. Additional Analysis: Do two additional sets of analysis beyond RFM. As an example, you may want to analyze attendance patterns for Fan Club Members versus non-members to see if there is any merit in increasing the size of this club (this would count as one analysis). There are several different variables in the database, and as such there are lots of ways in which the data can be analyzed. Think about the issue London Jets is facing - how to increase attendance - and let this objective drive your analysis. For each additional analysis undertaken by your team, provide a clear rationale as to why should London Jets consider the customer segment you are analyzing. Please also be sure to briefly explain the outcome of your analysis (what did you learn for your analysis, and how London Jets can benefit from this analysis).
