Advertising Campaign Activity Choose one group from the VALS Framework ("Advertising" chapter--p. 392) that you want to target.

Advertising Campaign Activity

Choose one group from the VALS Framework ("Advertising" chapter--p. 392) that you want to target.Create a new communication device (or a feature, peripheral, or app) for one media company that targets this group.Companies such as:Samsung: http://www.samsung.com/us/mobile/cell-phones

Apple: http://www.apple.com

Google: https://developers.google.com/products/

1) Describe your product in detail2) Create a name for your product and slogan for your advertisements.3) Which VALS group are you targeting and why? What demographics/psychographics would your advertising campaign try to reach?

4) How much would the product cost for consumers? Why? (remember your target audience)(250 minimum word count)place your word count in parenthesis at the end of your response

Example of a slogan.  "Think Different" for Apple: