After reviewing the essential concepts, readings, and cases for 3.1, 3.2, and 3.3 complete the following steps: Read the Tesla Case Study & watch the video at the end of these instructions. Clear

After reviewing the essential concepts, readings, and cases for 3.1, 3.2, and 3.3 complete the following steps:

1. Read the Tesla Case Study & watch the video at the end of these instructions. 
2. Clearly define the scenario.
   • Write a summary of the case and state the key issues involved.
   • What are Tesla’s strengths, weaknesses, opportunities, and threats?
   • What questions must Tesla answer prior to implementing their marketing plan?
3. Select the criteria.
   • What factors must be considered while analyzing the business problem?
   • What tangible evidence can be used to analyze the scenario? What quantitative metrics can be used?
   • What specific criteria should be used to evaluate the scenario? Provide rationale for your assumptions?
   • Prioritize the criteria based on their relative importance to this specific case. Provide the rationale for your assumptions.
4. Evaluate the case.
   • Look at the case evidence as it relates to each criterion and describe three marketing strategies that could be used in China.
   • Using a table, illustrate how each strategy ranks using the criteria that was established in step 3.
   • Describe the strengths and weaknesses of each strategy.
   • Analyze how the Electric Vehicle market in China reflects the elements of Porter’s 5 Field Analysis.
   • Rank each strategy based on your findings and analysis.
5. Make a recommendation.
   • Provide a recommendation for Tesla on how it can become a major player in the Chinese EV market. The recommendation should include:
     • SMART goals,
     • A description of the critical success factors, and
     • A brief implementation sequence.

Requirements:

• APA format, including in-text citations, cover page, and reference page
• 12 point font, double spaced
• Five to seven pages, including cover page