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- Please choose one of these ten business case studies:
A Sweet Breakfast Memory That Connects With the Wrong Market
Seeking Even Faster Growth, an E-Commerce Company Stumbles
A Business Owner Seeks an Alternative to Seven-Day Workweeks
A Business Owner Who Backed Off Tries to Step Back In
A Wholesaler Finds Himself in Competition With Retail Clients
Meeting the Demand for Quirky Objects
Helping One Big Client, but Wanting to Spread Out
Can Chasing Small Customers Lead to Larger Profits
Irrational Design, a San Francisco Start-Up, Tries to Fly Solo
Looking to Expand, but Fearing It, Too
- Write a summary of the case study that is about one page. Research and describe at least 3 technologies that could be used to support or enhance the business in the case study. Your paper should include at least 3 references from peer-reviewed journals associated with how other companies are using the 3 technologies you are recommending. Your paper should be in APA format and at least 3 pages, not counting the title page and reference pages. Make sure you have in-text citations and a reference page. You will use this paper as part of your IS strategy for week 7. The technologies you choose will be part of the return on investment analysis for this week's discussion board.
- Make sure on your references page you include a reference with the URL (weblink) to the case study you chose, in addition to at least 3 references from peer-reviewed journals.
Please watch Creating Winning IT Strategies video, which describes how to create an IT strategy. Because the PowerPoint slides in the video are a little hard to read, a copy of the slides is attached here: Gartner-IT Strategy.pptx
In developing your recommendations for the case study this week, please refer to the resources from previous weeks. A list of all the videos and other resources can be found under the Strategy Resources link on the main menu in this Blackboard course. You can reference these resources in your paper, but you must also reference at least 3 peer-reviewed articles.
The rubric for this assignment can be viewed when clicking on the assignment link.