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QUESTION

Answer the following essay question. Choose a product or firm that you think would benefit from a new promotional campaign.

Answer the following essay question.

Choose a product or firm that you think would benefit from a new promotional campaign. For that product or firm, outline a new promotional campaign that does the following:

  • Uses the basic communication process model to develop and distribute different types of promotional communications
  • Implements the IMC concept
  • Identifies how you would determine the effectiveness and budget for the campaign
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