Answer the following essay question. Choose a product or firm that you think would benefit from a new promotional campaign.

Answer the following essay question.

Choose a product or firm that you think would benefit from a new promotional campaign. For that product or firm, outline a new promotional campaign that does the following:

• Uses the basic communication process model to develop and distribute different types of promotional communications
• Implements the IMC concept
• Identifies how you would determine the effectiveness and budget for the campaign