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QUESTION

Nov 01, 2016

International Marketing Week 4 discussion questions

Performing market research can be costly. Explore the free government site Export.gov. Click on the link in the second bullet titled “market research reports” (in light blue text). Then, under “ Country and Industry Market Reports”, click on the link titled “ Market Research Library” (in light blue text). Here you will find a portal for free research on countries. Select a country from the drop-down menu, and do not change any other field within marketing research portal. Click GO. Note: Some reports will require an email to download if you want the actual free report. Be prepared to discuss

DQ1

"Market Research" Please respond to the following:

From the e-Activity, describe the country you chose and the types of reports you found. Assess how up-to-date the information appears. Describe the variety of reports that you have found, using the product topics, market topics, etc. From the e-Activity, determine the types of marketing issues that these reports would most likely address. Support your position.

DQ2

"Organizational Structure" Please respond to the following:

Evaluate the pros and cons of foreign investors. Examine the relationships that exist between governments and foreign investors. Determine the greatest threat when marketing a business or product as a foreign investor. Support your position. Examine the various advantages and disadvantages of full ownership versus joint ventures when planning global expansion of a company. Determine the best strategy for market entry for a new firm and whether or not the overall strategic plan for staying in the country affects the type of market entry.

Chay

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