International Marketing Week 4 discussion questions

  • Performing market research can be costly. Explore the free government site Export.gov. Click on the link in the second bullet titled “market research reports” (in light blue text). Then, under “ Country and Industry Market Reports”, click on the link titled “ Market Research Library” (in light blue text). Here you will find a portal for free research on countries. Select a country from the drop-down menu, and do not change any other field within marketing research portal. Click GO. Note: Some reports will require an email to download if you want the actual free report. Be prepared to discuss
  • DQ1


    "Market Research" Please respond to the following:

  • From the e-Activity, describe the country you chose and the types of reports you found. Assess how up-to-date the information appears. Describe the variety of reports that you have found, using the product topics, market topics, etc.   
  • From the e-Activity, determine the types of marketing issues that these reports would most likely address. Support your position.

DQ2


"Organizational Structure" Please respond to the following:

  • Evaluate the pros and cons of foreign investors. Examine the relationships that exist between governments and foreign investors. Determine the greatest threat when marketing a business or product as a foreign investor. Support your position.  
  • Examine the various advantages and disadvantages of full ownership versus joint ventures when planning global expansion of a company. Determine the best strategy for market entry for a new firm and whether or not the overall strategic plan for staying in the country affects the type of market entry.
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