MKTG 310 Week 4 Midterm 1

This file of MKTG 310 Week 4 Midterm 1 covers the next questions:

(TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.

ecology

social structure

ideology

socio-psychology

(TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

Student Answer:

de-alienation

de-ethnicization

de-immigration

deculturization

(TCO 2) The Millennials are the first generation to grow up with computers at home, in a 500-channel TV universe. Because of this, this group is often referred to as ________.

the TVees

the tuned-in generation

the uninvolved generation

digital natives

(TCO 5) Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.

blue

red

yellow

black

(TCO 7) Why should marketers be aware of consumers'cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the postpurchasebehavior of a customer as an example.

(TCO 1) Identify and describe the factors that affect the successful adoption of innovations.

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Answer:

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