Articles selected http://adage.com/article/agency-viewpoint/a-shorter-road-abm-roi-stop-current-customers/309833/ http://www.prweek.

Articles selected

http://adage.com/article/agency-viewpoint/a-shorter-road-abm-roi-stop-current-customers/309833/

http://www.prweek.com/article/1435449/5-steps-create-successful-influencer-marketing-program

There are many professional organizations and trade publications that focus on marketing. Visit at least three of the sites listed here and select two articles that reference the broad topics covered in the lesson. These include customer satisfaction and value; the history of marketing philosophies; product, price, place and promotion; and marketing ethics. Please summarize these articles.

Criteria is attached