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As a company grows and expands, so can its brand offerings; however, not all brands are typically a success, especially over the long-term. As a company's marketing manager, discuss what steps you wou
As a company grows and expands, so can its brand offerings; however, not all brands are typically a success, especially over the long-term. As a company's marketing manager, discuss what steps you would take to ensure the company did not have too many brands. Why? Share your findings with the class. 250- 300 words only
TEXT BOOK Aaker, D. A., & Moorman, C. (2018). Strategic market management (11th ed.). Hoboken, NJ: Wiley.
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