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As a team (3-5 students depending on class size), you will present selected sections of a marketing plan. Your marketing plan will focus on a new product or service you would like to market. Your new
As a team (3-5 students depending on class size), you will present selected sections of a marketing plan. Your marketing plan will focus on a new product or service you would like to market. Your new product does not have to be a discontinuous innovation; you may develop a new product or service that is a significant modification of existing products. If you have any doubts as to the appropriateness of your new product idea, please ask the instructor.
Use the sample marketing plan in Appendix A (p. 50-63) or one of these https://blog.hubspot.com/marketing/marketing-plan-template-generator
as a general guide.
Your marketing plan presentation should address the following issues in-depth: segmentation, target market selection, positioning, product decisions.
- Market Segmentation, Targeting, Positioning
(5-step process on targeting markets in chapter 9)
Expectation: In depth analysis, support and logic for recommendations
- Product Strategy (Chapters 10, 11, 12)Expectation: In depth analysis, support and logic for recommendations
- Pricing Strategy (Chapters 13, 14)
Expectation: Medium depth analysis, support and logic for recommendations. Focus on Steps 1-4. (Pg. 329)
- Distribution Strategy (Chapters 15, 16 as applicable)
Expectation: Basic analysis, support and logic for recommendations on channel structure, organization & coverage.
Required by Wednesday the 7 Aug 2019.
Powerpoint presentation with music and hash tags about 20 minutes long.
use the following book for guidance.
Kerin, R. A., & Hartley (2016).Marketing. (13th ed.) New York: McGraw-Hill/Irwin. ISBN-13: 9781259573545 chapters are listed for each segment.
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